Insure Your Bike

Competition - Insure the Gap

Brief:

Design a brand logo for Insureyourbike.co.uk.

Target audience:

- Cycling enthusiasts who depend upon their bikes for regular exercise, competing in races or commuting.

Tone/style:

- Professional

- Reliable

- Passionate

For this brief, I wanted to create a logo that reflected the name of the brand in a clear, coherent style. I wanted to create the shape of a bicycle which included the letters IYB to connect the brand name and what services they offer.

Insure the gap