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Insure Your Bike

Competition - Insure the Gap


Design a brand logo for

Target audience:

- Cycling enthusiasts who depend upon their bikes for regular exercise, competing in races or commuting.


- Professional

- Reliable

- Passionate

For this brief, I wanted to create a logo that reflected the name of the brand in a clear, coherent style. I wanted to create the shape of a bicycle which included the letters IYB to connect the brand name and what services they offer.

Insure the gap

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