UWE Degree Show

Competition - UWE

Brief:

Develop a visual identity that exemplifies the UWE Bristol Degree Shows that is challenging, inspiring and exciting attracting various audiences to attend the shows.

I collaborated with two designers to create this visual identity. Our aim was to highlight inter connectivity, communities and individuals. We created a fluid molecule design that would overlay in three main colours with a grey or white background.

We chose the name 'Affinity' for our design because the two meanings behind the word connected well with our design objective:

'Affinity'

- a natural liking for and understanding
of someone or something.
- the degree to which a substance tends
to combine with another.