Jenna Rogers
Motion ~ Branding ~ Illustration

Final year project

For my final year project, I wanted to focus on Artificial Intelligence and the growing reliance on AI assistants like Alexa and Siri.

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I decided to create an AI assistant brand called 'Abbie'.

On the surface, it would be a sleek looking brand promising to be "the last assistant you'll ever need". However, there is a dystopian side to the brand as she can see and hear the consumer and have more control than the typical AI assistant.

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I have created a website where I have made a series of videos promoting Abbie and dropping subtle hints of something more sinister happening.

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Visit the site here:

www.abbie.assistant.com

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