Final year project
For my final year project, I wanted to focus on Artificial Intelligence and the growing reliance on AI assistants like Alexa and Siri.
I decided to create an AI assistant brand called 'Abbie'.
On the surface, it would be a sleek looking brand promising to be "the last assistant you'll ever need". However, there is a dystopian side to the brand as she can see and hear the consumer and have more control than the typical AI assistant.
I have created a website where I have made a series of videos promoting Abbie and dropping subtle hints of something more sinister happening.
Visit the site here: