Jenna Rogers
Motion ~ Branding ~ Illustration

Brief:

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Design a stationery product that will engage 18-30 year olds in the power of the hand-written word.

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I designed a daily planner that would capture the hand written word in an organised, interactive way.
I thought this product would be useful to the target audience as it can be used for both work and academia. It suits someone
who’s on a busy schedule and would like to physically record all of their plans, goals and thoughts throughout the day in one
handy book.
I have created hand made patterns in various colours that would reflect the hand written nature of the planner and are unique and prominent.

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One unique feature is the perforated corner on each page - the user rips off the edge when the day is done so they can easily find the next day’s page when in a hurry. It’s more interactive and satisfying than a bookmark.

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